Professional Summary

Extensive experience designing for small, medium and large businesses, agencies and brands.

My passion is bringing ideas to life. From conceptualizing, designing and prototyping digital products to curating brand experiences. From art directing concepts to digital media content, I am all about approaching problems from the user and consumer point of view and crafting solutions that combine brand value, experience design, and technology.

I have extensive experience in executing concepts from start to completion, leveraging and combining all media to promote a brand, including responsive design and UI/UX design for interactive applications: web, mobile, social.

Strength in leading a creative team through a variety of projects across all platforms in digital, UI/UX responsive design and also print. Holds a passion for typography, photography, color, and technology.

Senior Digital Creative

Senior Digital Creative

LMTD FZ LLC

Dubai, United Arab Emirates
Jul 2015 – Current

Senior Digital Creative

Involved in creating pixel perfect designs. Collaborate with accounts team to work on brand new concepts, proposals and perform day-to-day retainer requirements.

Design 85%
Development 100%
UI / UX 90%
Creative Director

Creative Director

Bravado Media FZ LLC

Dubai, United Arab Emirates
Jul 2014 – Dec 2014

Creative Director

Lead creative sessions, manage teams, create guidelines for digital and creative content, quality control over concepts and projects, proposing new ideas.

Concept Development 90%
Art Direction 100%
Team Management 95%
Digital Art Director

Digital Art Director

eMediaLink Middle East

Dubai, United Arab Emirates
Jun 2012 – Jul 2014

Digital Art Director

Digital art direction, website design, UI/UX, online event registration system. Concepts and brand strategy development. Project timelines, creative brief, project budgeting.

Design 70%
Development 100%
Digital 95%
Digital Art Director

Digital Art Director

Publicis Graphics (eWorks)

Dubai, United Arab Emirates
May 2011 – Dec 2011

Digital Art Director

Mainly focused on producing the digital ads for various corporate and consumer brands, i.e: Jeep, Kinder, Renault, Nestle, Chrysler.

Flash 90%
Design 75%
Development 45%
Interactive Producer

Interactive Producer

Satellite Visual Communication

Dubai, United Arab Emirates
Jan 2008 – Apr 2011

Interactive Producer

Designed multimedia presentations for both small and large screens. Also, designed and developed companys’ website.

Design 90%
Presentation Production 100%
Development 75%
Web / Graphic Designer

Web / Graphic Designer

Dotcom Arabia FZ LLC (Yahoo!)

Dubai, United Arab Emirates
Jan 2007 – Dec 2007

Web / Graphic Designer

Worked on web-projects and produced digital ads for clients to be advertised on Yahoo! Middle East website.

Design 90%
Development 100%
Digital 75%
Graphic Designer

Graphic Designer

Catwalk Production

Karachi, Pakistan
Dec 2005 – Dec 2006

Graphic Designer

Produced artworks for events including presentation design, marketing collateral, press/magazine ads, stationary and also maintained company’s website.
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Print Design 100%
Artwork Layout 100%
Technicals 85%
Web Graphic Designer

Web Graphic Designer

International Credit Info Ltd.

Karachi, Pakistan
Jul 2003 – Nov 2005

Web Graphic Designer

My role was to design and convert complex ideas into user-friendly interactive interfaces for both web and desktop applications. Along with the designing and maintenance of company’s website, digital collateral and stationary.

Design 90%
Web Development 100%
Print Production 75%
Junior Web Designer

Junior Web Designer

Intrasync Private Limited

Karachi, Pakistan
Apr 2001 – Jun 2003

Junior Web Designer

Worked on several web projects performing the tasks from layout design, html coding, css, java scripts to flash portfolios and multimedia cds.
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Flash 85%
Development 55%
Graphic Design 75%